DataGap is a one-time tracking audit for Shopify e-commerce stores. We read your schema, event volumes, and property coverage via read-only OAuth, then compare it against a versioned reference model of events DTC brands typically track. Each gap returns with evidence from your data, business impact, a code snippet for your developer, and a named Shopify app or setting change for the no-code fix. The audit unlocks immediately as a web report, PDF, and Markdown export.