UpsellMate helps merchants manage upsell and cross-sell campaigns across post-purchase, thank-you pages, product pages, and checkout widgets. Merchants can choose products, set discounts, edit widget copy, control funnel status, route traffic with Smart Funnel, and compare variations with A/B tests. Built-in analytics show views, accepts, revenue, conversion rates, order attribution, and performance insights so merchants can understand which strategies are working across their store.