Taply helps merchants convert in-person interactions into online orders. Design NFC coupon cards in the dashboard, order them in bulk, and hand one to each customer. A tap on their phone loads a branded page with their personal discount, lets them pick a product, variant, or subscription plan, and sends them to your Shopify checkout. Every tap, redemption, and recurring subscription charge is attributed back to the card, so you can see which events and designs drive revenue.