Prova doesn't just collect reviews. It tells you what they mean. Every Monday you get an AI brief of what customers said this week: real actions, like a recurring sizing issue or your best quote to reuse in an ad. Before anything goes out, you get the exact email your customers will receive, and you approve it. No automation fires behind your back. Photo and video reviews show as proof on your product pages, with a widget that matches your theme. $9 or $19 a month, no per-order fees.