This shampoo is specially formulated for color-treated hair, designed to gently cleanse while protecting and preserving hair color. Its unique Color Freeze formula locks in color pigments, preventing fading and maintaining vibrancy for longer-lasting results.

Color Preservation: Locks in hair color and prevents fading for up to 90% color retention.

Gentle Cleansing: Removes impurities without stripping the hair of essential moisture or color.

pH-Balanced Formula: Balances the pH of the scalp and hair, helping to seal the hair cuticle for optimal color retention.

Smoothness & Shine: Provides smoothness and a natural shine for healthier-looking hair.

UV Protection: Protects hair from sun exposure, which can lead to color fading.