Pairly helps merchants improve order value by offering multiple bundle types including fixed bundles, volume discounts, buy X get Y, gift-with-purchase, and product add-ons. The AI-powered recommendation engine suggests relevant products to pair, making bundles smarter over time. Bundle widgets are designed to look native on any store theme and can be set up without any code. Everything is managed from a simple dashboard, so merchants can launch bundles quickly without technical help.