The volume shows how a passion for art and creativity goes hand in hand with innovation. It tells how Campari's love for cinema has provided the impetus for experimentation and movie projects that are always amazing and different. Following the Red Diaries films, this creativity continues to evolve in the ongoing Felliniesque project, which is a completely new kind of filmmaking.

As well as recounting Campari's experiences, the book offers a sweeping panorama of film history, revealing, through a dense network of cross-references, that Campari's work and the directors who have realized its projects are part of the even greater story of Cinema with a capital "C."