Memento Backup helps merchants protect important store data and recover it when needed. The app automatically saves backups of products, pages, blogs, collections, themes, metafields, images and navigation menus. Data is stored as structured CSV and JSON files that can be downloaded or restored if content is changed, removed, or affected by imports or app updates. Backups can also be scheduled and automatically uploaded to Dropbox or Google Drive for secure external storage and easier recovery.