Most storefronts force shoppers to scroll through categories and filters until they find something close enough. GiftX replaces that with a short conversation: the AI asks a few questions and recommends real products from your catalog with view or add-to-cart actions. The widget sits on every storefront page as a floating button or theme block, captures emails before results, and syncs leads to Klaviyo. Merchants edit the quiz, choose which products feed it, and track results in the dashboard.