Most store owners track revenue but not true profit. ProfitPulse solves this by combining order data with every cost that eats into your margins: cost of goods, shipping, transaction fees, ad spend, and operating expenses. You see exactly which products, channels, and customers are profitable and which are losing money. Costs sync automatically from Shopify and your ad platforms, or you can import them via CSV. Daily and weekly email digests keep you informed without logging in.