Poppy helps merchants grow email and SMS lists with on-brand popups. Choose from 11 popup types including email capture, spin-the-wheel, countdown timers, surveys, age verification, and cart abandonment. Smart triggers like exit intent, scroll depth, and time delay show popups at the right moment. Target visitors by device, country, visit history, URL, and UTM source. Auto-generate unique discount codes to reward new subscribers. Sync to Klaviyo, Mailchimp, Omnisend, Brevo, or webhook.