When it came to protein powders Rich Piana was adamant about one thing – he didn’t like them. Rich downright hated everything about them!

Instead, he believed in the idea of whole food complete meals and that kind of thinking guided him in his quest to create exceptional supplements that offered more.

When the time came for 5% to create a premium product, high in available protein, we knew that we had to stay true to his primary beliefs. Anything that 5% Nutrition created had to be a complete whole food meal. 

We didn’t merely create a protein powder or just another meal replacement powder – that would have been too easy. We did it the 5% way by creating a complete whole food meal, Real Carbs + Protein®! We’re talking about 20 grams of whole food proteins combined with 30 grams of whole food carbohydrates. The perfect bodybuilding meal. Talk about the ultimate meal replacement!

A true bodybuilding protein blend must be able to keep you in an anabolic environment to support lean muscle growth, and that’s exactly what we did with Real Carbs + Protein®.⁽¹⁾ Protein has been sourced from an innovative complex: Beef Protein Isolate, Whole Egg Powder, Chickpea Protein, and Organic Chicken Powder. This combination creates a protein blend with variable digestion speeds that’s extremely high in quality, purity, nitrogen retention, and bioavailability.

We can confidently say that Rich would be proud of Real Carbs + Protein® because he believed, above all else, that real whole food was the principal element for bodybuilding success! With an innovative source of whole food proteins, paired with the right carbohydrates, we have created a unique meal replacement product for the market.