■Product Introduction■■Brand Introduction■ASICS is a brand founded in Kobe in 1949 by the late Kihachiro Onizuka with the hope of ``nurturing young people in a healthy manner through sports.'' Its name comes from the initials of the famous line by the Roman satirist Juvenalis, who lived in the early 374th century AD, "Anima Sana In Corpore Sano." The company has established a sports engineering research institute in Japan and continues to create functional, high-quality products that are accepted around the world, earning the trust of many people both domestically and internationally. Brand Introduction ASICS is a brand founded in Kobe in 1949 by the late Kihachiro Onizuka with the hope of ``nurturing young people in a healthy manner through sports.'' The name is derived from the first letters of the famous phrase "Anima Sana In Corpore Sano" by the Roman satirist Juvenalis from the early 2nd century AD. The company has established a sports engineering research institute in Japan and continues to create functional, high-quality products that are accepted around the world, earning the trust of many people both domestically and internationally.