Running a sale is the default move when you want more traffic, more sign-ups, or more purchases. But over time it becomes a trap. Customers learn to wait. Margins get thinner. And the promotion stops feeling special.Sweepstakes work differently. People get genuinely excited. They share them with friends. They come back to see if they won. And you only give away one prize instead of discounting your whole catalog.Primer makes it easy to run sweepstakes on Shopify!