Brilliant is the AI sales expert for ecommerce. Anything but "another chatbot", it’s present at every key moment of the buying journey to guide, compare and convince exactly when the customer needs it. It understands your catalog, anticipates every shopper's intent and acts like your best salesperson, available 24/7. Installs in minutes, adapts to your brand, no technical team required. Brands that activate Brilliant see up to 12x higher conversion.