Jo Malone Wild Blue Bell Cologne Edc For Women 100 Ml-PerfumeDescription Jo Malone has introduced a new fragrance Wild Bluebell at a presentation in London end of May 2011. According to a representative of the house of Jo Malone, the new fragrance starts renovation of the house. Advertising poster features a model instead of a flacon, which is unusual for media campaigns of Jo Malone since we are used to seeing flacons surrounded with main ingredients of compositions.