Pearlily collects product reviews automatically after every order, then uses AI to moderate them by approving genuine feedback, flagging borderline content, and hiding spam. No manual work required. Beyond moderation, Pearlily analyzes what customers actually say. Sentiment scores, top praise, and complaints are surfaced for every product so you know what to fix and what to keep. Q&A lets customers ask questions directly on product pages. You answer from your admin, or let other customers help.