Laura Biagiotti Forever Eau de Parfum 100ml Spray is a premium eau de parfum of Laura Biagiotti brand.

Laura Biagiotti is an Italian fashion designer affectionately known as the "Queen of Cashmere." Born in 1943 to a mother who owned a dressmaking shop and designed the uniforms for airline Alitalia, fashion appears to run in the Biagiotti bloodline. Today Laura Biagiotti offers fragrances for men and women in partnership with Procter & Gamble.

Laura Biagiotti fragrances were made in collaboration with perfumers Sophie Labbe, Ellen Betrix, Sophia Grojsman, Jórdi Fernandez, Jordi Fernández, Anne Flipo, Veronique Nyberg, Carlos Vinals, Domitille Michalon Bertier, Juliette Karagueuzoglou, Nicolas Beaulieuu, Annick Menardo, Daphne Bugey, Violaine Collas, Guillaume Flavigny, Ursula Wandel, IFF, Michel Almairac and Lucas Sieuzac.