Binding: Paperback
Description: This comprehensive text provides a how - to guide for content strategy enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems open - source information architecture and application programming interfaces that change the ways professionals create edit manage and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing delivering and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes as well as certification courses in content strategy content management and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
Title: Content Strategy A How - To Guide
Author(s): Ruszkiewicz Sheryl (Oakland University Usa)
Publisher: Taylor & Francis Ltd
Barcode: 9780367751036
Pages: 202 Pages, 4 Tables, Black And White; 9 Line Drawings, Black And White; 2 Halftones, Black And White
Publication Date: 11/30/2022
Series: ATTW Series in Technical and Professional Communication
Category: Information Technology: General